📐 The Most Popular Sizes in Perfect Bound Printing
You don’t have to reinvent the wheel—some formats have stood the test of time for a reason. Here are the top choices businesses rely on:
8.5″ x 11″ (Standard US Letter)
Your go-to for corporate catalogs, employee manuals, and training guides. Familiar, file-friendly, and easy to ship.6″ x 9″
A compact option that balances portability with a premium feel—great for product lookbooks, mini catalogs, or promotional books.5.5″ x 8.5″ (Half Letter)
Ideal for minimal design or shorter reads. Think onboarding booklets, creative portfolios, or retail inserts.A4 (210 x 297 mm)
Common across global markets, especially in Europe and Asia. A good choice if you’re printing for international clients or events.A5 (148 x 210 mm)
Small but mighty. Works well for field guides, how-to manuals, or subscription inserts.
🎨 Custom sizes? Absolutely. If your project calls for something outside the box, we’ll make it happen.
🔄 Portrait vs. Landscape: Choose the Right Orientation
📖 Portrait (Vertical)
Most business booklets use this format—it’s intuitive, fits neatly in folders or displays, and reads like a traditional book.
🖼 Landscape (Horizontal)
Perfect for visual-heavy content, presentations, photo books, or design portfolios. It grabs attention and feels premium right away.
💡 Tip: A landscape booklet instantly stands out on a table or in a trade show packet.
📄 Page Count & Spine Thickness Matter Too
Perfect binding works best for booklets with 40 pages or more. Why? Because you need a thick enough spine for the glue to hold and to achieve that squared-off, polished look.
📚 Bonus: You can print your logo or title on the spine—making it easy to store, display, and identify.
🧾 Paper Weights & Finishes: The Feel Matters
Interior pages:
Choose from 80gsm to 150gsm depending on how text-heavy or image-rich your content is. Uncoated for readability, coated for vibrant visuals.Covers:
Usually printed on 200–300gsm paper for durability. Add a matte or gloss lamination—or go luxe with soft-touch finishes or foil stamping.
🌱 Eco-conscious? We’ve got recycled paper, soy-based inks, and sustainable production options.
📦 Why the Right Format Drives Results in B2B
In B2B, form follows function—but good form amplifies your message:
✅ Easier for your team or sales reps to carry, hand out, or mail
✅ Enhances readability, especially for complex or visual content
✅ Makes your brand look dialed-in, organized, and professional
✅ Leaves a tactile, lasting impression that digital PDFs can’t match
🤝 Let’s Build a Booklet That Works as Hard as You Do
We know print. We know business. And we know how the right format can elevate your message from “meh” to memorable.
Whether you’re preparing for a trade show, launching a product, or onboarding your next big client, we’ll guide you to the perfect size and layout—no guesswork, just results.
📞 Ready to get started?
Let’s talk about how your next perfect bound booklet can look—and perform—better than ever.
